The Power of Digital Signage: A Holiday Park Case Study
Recently, while on holiday with my family, I witnessed the effectiveness of digital signage firsthand. In the reception area, a small 44-inch screen displayed a loop of advertisements showcasing the park’s various attractions: go-karting, zip-lining, crazy golf,...
H&S – A wind of change blown through OOH
It’s remarkable how much workplace health and safety has evolved. Back in the mid to late 80s when I started in the OOH industry, the approach was incredibly basic. Safety advice amounted to a casual reminder to be careful on a ladder or to watch out for cables...
Phoenix rises – March 2024
In retrospect, the writing was probably on the wall, though the actual moment of being summoned back to head office and told our roles were “no longer required” still carried a sting of surprise. The initial feelings – a blend of resentment, frustration,...